17 July 2008, 17:09.
A vertical garden / vertical landscape, a sign, a billboard made of living plants. On this deliberately fancy street, an old shopping and entertainment avenue explicitly repopulated with expensive stores after the fall of the Wall, a Paris department store announces their presences in Berlin with a square of thick green. Hydrangeas, ivy, ferns, juniper, grasses, flowers. It’s all growing vertically under bright glitter-dots of white-white LEDs swinging out in exuberant-sophisticated-expensive calligraphy, rendered in three stiff metal dimensions.
The green signs flutters in the wind and dangles in the air. The thick black frame holds the content in, visually. On either side of the sign, shoppers, store staff, security men appear and disappear in the few upper-floor windows that aren’t frosted. One man particularly keeps looking out, stalking about in his perch in this curvy but stiff glass house.